AIRHEADs

CH.2

CH.1

Xtremes Sourfuls

Airheads Gum

Sweet Sweet
Social Media.

Social Media

Illustration

Photography

INTRØDUCTION

When Airheads prepared to launch two of their most dynamic new products—Xtremes Sourfuls and Airheads Gum—the challenge was to translate that signature tangy, playful brand DNA into cohesive, thumb-stopping social media content.

THE MISSIøN

The mission was to concept and create the social media campaigns for a flawless launch across Airheads Instagram, Facebook & Twitter, as well as the Airheads website & blog. Brinson McGowan, Creative Director at The Identity Crisis Co. helped develop the visual style, photographing then illustrating the execution of the launch campaigns.

Concept & Storyboard Development.

The creative process began with defining core concepts for each product. This included developing visual styles and storyboards to translate brand DNA into the final digital content.

Step 01

Production,
Illustration &
Animation.

Full content production included shooting photos for the background, bringing in fun illustrations in the colorful style as the candy then animating the illustrations into playful GIFs.

This resulted in vibrant visuals, that highlighted product features and ensured a consistently fun brand experience.

Step 02

Step 03

The Final
Multi-Channel
Launch.

This seamless partnership between the agency and company facilitated a flawless multi-channel launch, ensuring everything was posted across Instagram, Facebook, Twitter, and the website blog, driving widespread awareness and engagement.

The Final Product

Xtremes
Sourfuls.

Sour and sweet have teamed up and are ready to play. These chewy Rainbow Berry filled candies will make you a believer in the power of the sour and sweet.

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Airheads
Gum.

The same playfully tangy Airheads flavors you love – now in every stick of Airheads gum, thanks to delicious Micro-Candies. Try all three flavors and keep the fun poppin’!

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