Close-up of partial text in black and white, showing the words "D ST" and part of the letter "E".

CH.2

CH.1

Identity
Experience

Modern
Dentistry
Redefined.

INTRØDUCTION

Dyver is more than a habit tracker—it's a

daily ritual of self-care. We created a visual system that honors every step of your flexibility journey with calm, clear, and motivating rewards.

Identity Design
Web Design
Interior Design

⇓

— CHAPTER ONE —

BRANDING

Deep Dive into the App

Group of translucent moon jellyfish floating in dark water

Logo

Abstract blue digital cityscape with tall buildings and a gradient background.
Color palette chart with vertical color blocks labeled with names and hex codes, ranging from black to aqua gradient.

Logo variations

The logotype refers to the typography that makes up a logo. The Dyver logotype is made from a set of stylized character glyphs that give it an instantly recognizeable look. The letters can be arranged in a classic right to left horizontal layout or in a top to bottom vertical layout.

Colours

The color palette was carefully developed to reflect their core values of vibrancy and transformation.

Certification card for advanced open water diver issued by SSI with ID number 9876543210, issued on December 11, 2011, floating in ocean water.
Mobile app profile screen for a diver named Marcus Brownlee, showcasing certification details, dive count, location, and an underwater jellyfish background.

Stretch is more than a habit tracker—it's a daily ritual of self-care. We created a visual system that honors every step of your flexibility journey with calm, clear, and motivating rewards.

Certificate of advanced open water diver from SSI with diverse background of water.

— CHAPTER two —

Product

Deep Dive into the App

Hand-drawn sketch of a data visualization app interface, titled 'Data Viz Depth Chart,' showing details like a device logo, chart title, depth measurement of 42 meters, and a line graph indicating depth over distance, with notes explaining functionalities and conditions stacked below.

Step 1.

Sketching & Wireframes

I begin by translating abstract concepts into tangible forms through rapid sketching and wireframing. This is something I also love to involve the whole team with to make sure we explore all ideas, even from non-designers. This iterative process allows me to explore various design directions, prioritize key features, establish a foundation for the user interface and make decisions quickly with my team.

A digital graph showing a blue line chart with a steep upward trend, a small white circle at a low point, and a timestamp of 0:11 in a dark interface.

Step 2.

Ideation & Analysis

Ideation is a crucial stage where I dive deeper into brainstorming and concept development. I employ techniques like user journey mapping, and competitive analysis and benchmarking within the industry to generate innovative solutions that address all the possible user needs and also align with business goals. This is where I get lots of ideas out quickly and make decision on which directions we want to actually build.

Digital dashboard interface for scuba diving, displaying data including depth, time, notes, diver profile, and dive site map.

Step 4.

Production Design

To bring the designs to life and test their usability, I create interactive prototypes out of the high fidelity designs. These prototypes allow me to simulate real-world user interactions and gather valuable feedback with testing.

A smartphone screen displays a dive logging app called 'Diver'. The app shows a dive log entry for Merty McGraw at Bonaire, with details such as the coral reef dive titled 'Whale Will You Look at That,' a duration of 1 hour 45 minutes, maximum depth of 127 meters, and a temperature of 65.2°F. The screen includes a graph of the dive profile, and app navigation options for creating a new log, viewing a log book, and accessing a profile.

Step 3.

Designs Systems

I then break down the designs into components and meticulously craft high-fidelity elements that reflect the visual language and interaction patterns of the brand while also playing close attention to structural systems that the pre-existing product is built within and upon. This involves consideration of all our grids, pre-existing compenentry, branded type stack, color palette, and overall brand aesthetics.

A smartphone screen displaying a diving log app with a graph of dive depth over time, showing max depth of 127 meters and temperature of 65.2°F.

NEED YOUR OWN BRAND IDENTITY?

That’s our specialty. Let’s collaborate and put a smile on your face too.

CØ.NTACT US TODAY

The Team

  • Creative Director | Design - Brinson McGowan

  • Creative Director | Design (Client)  –  Dr. Andrew Fakhoury

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