YELLOWTAIL
CH.1
CH.2
INTRØDUCTION
For one of our very first projects, we collaborated with Yellowtail, a new marketing studio specializing in design & video production.
THE MISSIøN
Establish their core visual identity along with a suite of sub-brands and also help construct a robust, high-performance web presence.
Let’s go on a
journey.
⇓
I
— CHAPTER ONE —
identity
Birthing THe Brand
1.
Moodboards
First, we want to make sure the visual “vibe” of our explorations are moving in the right direction.
This is where we show lots of inspiration before we ever start putting pen to paper.
2.
Logo
Development
You’ll never guess what inspired the creation of the logo
Wow. You clever little otter! That’s right! The tail of the Yellowtail is the Tail the logo for Yellowtail was designed to entail.
3. Final Branding
Logos, color & typography.
These are the primary elements that make up a brand. And this is how we crafted them for Yellowtail.
The Logotype
3.1 The Yellowtail logos
Mark Architecture
3.2 Colors
3.3 TYpe
That’s it for the
4. BRand Guidelines
hold up . . .
Looking to explore your own branding?
You’re in luck, this is our favorite kind of work, feel free to reach out to our team if watching our process inspired you?
And if you want to see more, just keep scrolling…
& the final Reveal
II
— CHAPTER two —
Web build
– Coming Soon –
under Construction.
An all new updated landing on the internet for everything Yellowtail Solutions.
We’ll Let you know when its live in case your curious. ;)