CH.1
CH.2
A LEGACY IN EVERY THREAD
This brand is a tribute to generations past. Inspired by cotton fields & vintage Americana fashion, this brand honors its roots through timeless design & authentic craftsmanship.
THE MISSIøN
To create a brand identity that paid tribute to ancestral roots & heritage. Alongside the identity system, we were asked to design branded applications like bandanas, tags & packaging that embodied their story.
Let’s go on a
journey.
⇓
— CHAPTER ONE —
identity
Birthing THe Brand
MOODBOARDS
Laying the Foundation
We started by curating visual references that captured Fieldman's soul—heritage, grit, and 1950s Americana. These moodboards helped align vision, tone, and emotional depth with the founder’s story.
That’s it for the
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LOGO EXPLORATION
Drafting the Identity
Early concepts explored hand crafted letterforms, textures, and type styles that echoed vintage signage and workwear labels. Each design direction aimed to feel both nostalgic but also personal and modern.
FINAL LOGO EXPLOTARION
A hand made logo for hand made fashion.
You’re in luck, this is our favorite kind of work, feel free to reach out to our team if watching our process inspired you?
And if you want to see more, just keep scrolling…
COLOR PALETTE
Classic Americana
Modern Tones.
Inspired by worn denim, sun-faded labels, and vintage packaging, the palette combines earthy greens, bold reds, and creamy neutrals to evoke familiarity and soul.
The final logo blends hand classic drawn typography with nostalgic movement & warmth. It’s a modern homage to the past, grounded in authenticity and built to last.
SAFE SPACE
Structure with Freedom
A flexible identity system was created with spacing guidelines and lockups to ensure consistency across all applications—without sacrificing the personality of the hand-0drawn mark
the final Reveal
II
— CHAPTER two —
APPLICATIONS
Other Case Studies
Need your own
?
From business cards to packaging tape, every detail was crafted to feel tactile and true. Each touchpoint reflects Fieldman’s rugged charm & thoughtful storytelling.