CH.2
CH.1
INTRØDUCTION
Stretch your body – Stretch your limits.
Stretch is more than a habit tracker—it's a daily ritual of self-care. We created a visual system that honors every step of your flexibility journey with calm, clear, and motivating rewards.
MISSIøN
Badges that
Breath with You.
The Stretch team approached us with a clear challenge: design a series of achievement badges to reward users for their daily streaks. These badges needed to feel aligned with the brand’s mindful tone
Here we go.
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— CHAPTER ONE —
Badges
I
Birthing a Badge System
MOODBOARDS
Inspired by Movement & Mindfulness
We drew from the world of athletic achievement combined with the gamification of progression. The moodboard drew from other fitness icons with designs that aim to motivate.
Initial Studies
2D to 3D
Shaping Motivation Through Simplicity.
Our first badge ideas explored balance, breath, and motion. From abstract icons to subtle gradients, we aimed to represent both physical progress and inner discipline with clarity and elegance.
Color
Studies
Final Results
Badges that Breathe with You
The final badge set is minimal, fluid, and rewarding. Each shape and hue symbolizes soft strength, perseverance, and the unfolding journey of flexibility—quiet milestones that feel truly earned.
APP PREVIEW
Where Progress Meets Presence
Integrated seamlessly into the app’s interface, the badges act as simple reminders of how far you've come. They're not just rewards—they’re reflections of a more present, flexible you. Get after it amigo.
COming soon
We also built Stretch’s Website!
We are going to do a deeper dive into this week her eventually but for now just go check it out yourself!
Team Credits
Creative Direction :
Operations & Finance :
Project Management :
3D Design & Animation :
Designer :
Designer :