CH.1

Pruduct Design

Modern
Dentistry
Redefined.

The challenge

Simplify the most “disperate digital experience in the airline industry.”

objectives

Align hundreds of different design patterns into a cohesive system.
Introduce an all new upgrade program for elite users.

Product

Prototypes

UI design

UX design

⇓

Interface alignment

System simplification

Green background with crossed barbecue skewers and the letters B and H.

A graphic with a dark green, leafy forest background and the letters 'BH' in white, laid out in a crossword-style arrangement.

A tube of Brushhaus mint toothpaste against a dark green background.

A black tote bag with handles and an adjustable shoulder strap on a white surface. The bag displays the text 'BRUSH HAUS' in white and gray letters.

Close-up of a person wearing a green shirt that says 'BrushHaus', with a stethoscope and safety glasses hanging around their neck.

4. BRand Guidelines

— CHAPTER two —

Experience

The Physical & Digital Build

The Physical Experience

Interiors & Exteriors

We also got to support Dr. Fakhoury in a complete internal and external transformation of the office space in River North, Chicago, bringing a calming, luxury feel to the entire office. Matte black finishes, gold fixtures and natural tones make your trip to the dentist much more calm.

The Digital Experience

An All New Website

And of course, to finish the job, we also had to do a makeover of the the digital facade. Complete with all the brand elements, the website feels just as cozy and inviting as walking in the office, before you even get there.

Check it out